How many of you have read "Rich Dad Poor Dad"? Well, it hit me last night that in our business clients are the biggest assets and liabilities. If you get to be good friends with a bride and groom, they love your work, and you treat them right...they will put money back in your pocket in the form of referrals. On the other hand, if you don't do engagement shoots, you don't customize pakages for each couples needs, and you never meet a deadline...they are not going to refer you to anyone, and might even give you a bad name. This is a people business, and we need to treat our clients like they are our biggest investment...because they are.
p.s.
One of the most enjoyable parts of being a photographer is making new friends all the time. If your a people photographer, and you don't enjoy people...you might want to rethink your career choice.